Posted Date : September 21,2022
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-28934
Government Authority located in Indiana; USA based organization looking for expert vendor for brand strategy and positioning services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide brand strategy and positioning services.
- Strengthen IU’s statewide and national brand
- Distinguish clearly and concisely what differentiates agency from its competitors
- Create a brand position and identity for the university that offers flexibility for individual campus-level expression while laddering up to a greater whole
- Establish a cohesive messaging and content platform that enhances loyalty across constituents
- Position IU as a first-choice preference among top-quality students, faculty, and staff
- Establish quantitative brand equity benchmarks to guide strategic decisions
- Introduce the campus community to the new brand strategy, its creative application, and the benefits of the strategic direction
(2) All questions must be submitted no later than September 30, 2022.
[C] Eligibility:
Onshore (USA Organization Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: October 14,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-28934
Government Authority located in Indiana; USA based organization looking for expert vendor for brand strategy and positioning services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide brand strategy and positioning services.
- Strengthen IU’s statewide and national brand
- Distinguish clearly and concisely what differentiates agency from its competitors
- Create a brand position and identity for the university that offers flexibility for individual campus-level expression while laddering up to a greater whole
- Establish a cohesive messaging and content platform that enhances loyalty across constituents
- Position IU as a first-choice preference among top-quality students, faculty, and staff
- Establish quantitative brand equity benchmarks to guide strategic decisions
- Introduce the campus community to the new brand strategy, its creative application, and the benefits of the strategic direction
(2) All questions must be submitted no later than September 30, 2022.
[C] Eligibility:
Onshore (USA Organization Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: October 14,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$